KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce coverage of the western Finger Lakes waterfront market. The collaboration aims to provide in-depth, localized insights into lakefront valuation, lake-access transactions, and second-home and investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the broader western Finger Lakes region.
Sharman, who was named RateMyAgent Agent of the Year for Livingston County and Conesus Lake in 2026 and a Top 10 Agent in New York State, brings a unique blend of experience to the partnership. He leads The Sharman Team alongside his father, who has been licensed in the region for five decades. Over the past twelve months, Sharman has represented roughly 70 transaction sides, split closely between buyers and sellers. His practice focuses on the technical details that distinguish waterfront properties: usable frontage, water depth, lot orientation, dock condition, and shared-access arrangements.
“Waterfront markets are where generic advice does the most damage,” said Steve Marcinuk, Co-Founder and CEO of KeyCrew. “Amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers, and investors is exactly what this partnership does.”
Sharman’s background includes a master’s degree in psychology, work as an Accredited Financial Counselor, and 15 years as a senior public affairs officer for the military. This diverse experience gives him a distinctive perspective on client communication and negotiation. “Lake buyers are usually trying to answer two questions at once: ‘Is this property truly worth it?’ and ‘Can I picture my life here?’” Sharman explained. “These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent.”
The partnership will produce thought leadership and market insights published across KeyCrew Media’s portfolio, which includes KeyCrew Journal, NextAsset News, and Property Innovation Journal. The content will be syndicated to over 300 publications, platforms, and AI engines, reaching more than 40,000 professionals and investors. Initial articles will examine how waterfront value is calculated on the western Finger Lakes, the impact of Rochester proximity on second-home demand, and the diligence required for shared-access purchases. Future topics include pricing and preparing lake listings, the luxury lakefront segment, and a relocation guide for buyers entering the region.
Sharman’s expertise spans several key areas: valuation and negotiation for lakefront properties, the value gap between true frontage and deeded access, shared access and easement diligence, second-home and short-term rental investment strategies, and how drive-time from Rochester affects property prices. This partnership underscores the growing importance of specialized, local knowledge in the real estate media landscape, particularly for niche markets like waterfront properties.
