Verizon has announced a significant expansion of its consumer business strategy with new guarantees designed to provide customers with enhanced value and predictability. The telecommunications company is positioning itself as an industry leader by offering unique benefits across its mobile and home network plans. The strategy centers on three key innovations that aim to redefine customer relationships through control, simplicity, and unprecedented benefits.
The first innovation makes Verizon the first carrier to offer a three-year price lock guarantee on all myPlan and myHome network plans. Existing customers will be automatically enrolled, and the price lock will reset each time a plan is modified, ensuring consistent pricing for core monthly services. This approach provides customers with financial predictability rarely seen in the telecommunications industry.
Secondly, Verizon is implementing a free phone and home router guarantee. New and existing customers can obtain a free phone when trading in devices from Apple, Google, or Samsung, regardless of the phone's condition. Additionally, home internet routers will be included at no extra cost with every myHome plan. This eliminates common equipment fees that often surprise consumers.
The third pillar involves providing multiple savings opportunities. Verizon will offer free satellite text messaging on qualifying devices, and customers can save over 40% on popular streaming services like Netflix, Max, Disney+, Hulu, and ESPN+. Customers who maintain both myPlan and myHome services can receive additional monthly discounts. These benefits are detailed on Verizon's official website at https://www.verizon.com/about/news/verizon-consumer-guarantees.
Verizon's Chairman and CEO, Hans Vestberg, emphasized the strategic importance of this transformation, stating that the company is building on its industry-leading network and innovative offerings. Sowmyanarayan Sampath, Verizon Consumer CEO, highlighted the focus on delivering customer-centric value. This comprehensive approach reflects Verizon's commitment to improving customer retention, driving sustainable revenue growth, and creating long-term shareholder value.
By providing predictable pricing, free devices, and extensive savings opportunities, Verizon aims to distinguish itself in a competitive telecommunications market. The company's guarantees represent a significant shift toward customer-friendly policies that could influence industry standards. More information about these consumer guarantees can be found at https://www.verizon.com/consumer-guarantees.
