Verizon Business has unveiled a new mobile plan tailored to the unique needs of small and midsized businesses, addressing the traditional limitations of carrier offerings. The My Biz Plan represents an industry-first approach that provides businesses with unprecedented flexibility and cost management options. The innovative plan allows businesses to create a customized wireless solution with a core package of unlimited calling, data, and texting. Businesses can add or remove specific add-ons as their needs change, ranging from international connectivity to productivity tools. A standout feature is the 3-year price lock guarantee, which ensures that the core monthly plan pricing remains stable, excluding taxes and fees.
Key features of the My Biz Plan include built-in mobile internet security to protect against malware and phishing, affordable pricing starting at $29 per month for 5+ lines, and international connectivity options. From April 10 to June 10, Verizon is offering an introductory 15% discount on the core monthly plan for new lines, potentially reducing costs to $25 per line with auto pay and paper-free billing. According to the 2024 State of Small Business Survey, many small businesses struggle with managing costs while investing in essential technological tools. The My Biz Plan directly addresses these challenges by providing businesses with greater control over their mobile communication expenses and offerings.
Iris Meijer, Chief Product & Marketing Officer at Verizon Business, emphasized the company's commitment to understanding and supporting small business needs. The new plan reflects Verizon's strategy of empowering businesses with flexible, cost-effective communication solutions. This announcement is significant as it represents a shift in how carriers serve the SMB market, moving away from rigid, one-size-fits-all plans toward customizable solutions that can adapt to changing business requirements. The 3-year price lock provides financial predictability in an often volatile economic environment, while the ability to modify add-ons allows businesses to scale their communication tools without being locked into unnecessary services.
The implications of this announcement extend beyond Verizon's customer base, potentially setting a new industry standard for business mobile plans. As small businesses increasingly rely on mobile technology for operations, customer engagement, and remote work, having control over both costs and features becomes critical for competitiveness. The plan's security features address growing concerns about mobile cybersecurity threats, while the international options support businesses with global aspirations. By aligning their offerings with the findings of their own research, Verizon demonstrates a data-driven approach to product development that could influence how other providers design solutions for the SMB segment.
