GBK Brand Bar hosted its annual Pre-ESPY Luxury Lounge & FIFA World Cup Semifinal Viewing Party on Tuesday, July 14th at the 6 Columbus Hotel Penthouse in Manhattan. The invitation-only event attracted a roster of sports stars, including ESPY nominees, Olympic and Paralympic medalists, professional athletes, broadcasters, influencers, and celebrity guests. The afternoon featured premium gifting, networking, entertainment, and a live viewing of the FIFA World Cup Semifinal ahead of the ESPY Awards.
Guests explored an array of luxury lifestyle, wellness, technology, travel, fashion, food, and publishing brands. Notable partners included InBody, showcasing its medical-grade body composition technology; Nuropod by Parasym, introducing a wearable neuromodulation device for nervous system health; Your Book Is Your Hook, offering celebrities the chance to turn personal stories into bestselling books; Dulsa Botanical Complex, a sugar-free wellness formula supporting gut health; and Wontech USA, gifting premium K-beauty products and exclusive treatment experiences.
The event welcomed 2026 ESPY nominees including Jake Adicoff, Mikaela Shiffrin, Megan Keller, Susannah Scaroni, Laila Edwards, Reece Atwood, Kyndal Stowers, and Teagan Kavan. Olympic and Paralympic medalists Alex Shibutani, Melissa Ruiz, Maia Shibutani, Ali Truwit, Anna Johannes, Ryan Neiswender, Michael Prout Jr., McKenzie Coan, and Femita Ayanbeku also attended. Additional guests included Cam Heyward, Miles McBride, Tyrone Tracy Jr., Armand Membou, Michelle Smallmon, Katie Feeney, Epiphanny Prince, Cam Little, Josh Wallace, Caroline Hendershot, rapper Fabolous, RHOBH star Sutton Stracke, and Bravo's Next Gen NYC stars Georgina McCann & Shai Fruchter.
Participants enjoyed gifts and experiences from partners such as Action Takers Publishing, Antigua Apparel, Tru Niagen Hydration, Baby's Buns & Buckets, Legendary Foods, Hormbles Chormbles, Johnny Seriuss Events, LALO Tequila, Roots of Fight, Sailrock South Caicos, Solid Wiggles, and Speech Fox. The afternoon featured premium food, cocktails, music, and luxury hospitality as guests watched the FIFA World Cup Semifinal. Talent and press were secured by Mosaic PR.
In line with GBK's philanthropic commitment, Swim Up Hill Foundation & Soweto Swim School raised awareness for its mission to expand swimming education in South African townships by building community swim facilities and teaching water safety. Founder Gavin Keilly emphasized that philanthropy has always been central to GBK's vision, with celebrity lounges helping raise millions for charitable organizations.
