Producer and director David S. Zucker has partnered with BOLEX Studios to launch a new reality television series titled 'DRINK.' The series takes place at a unique New York City venue located at 154 East 33rd Street, where a high-end cocktail bar operates below a tattoo studio on the second floor. DRINK is a lively reality series that captures the energy, creativity, and behind-the-scenes moments of running two very different but complementary businesses under one roof. From expertly crafted cocktails at the bar to custom tattoo artistry upstairs, the show explores the personalities, stories, and occasional drama that unfold between staff, artists, and guests.
According to Zucker, the concept brings together nightlife culture and tattoo artistry in a way audiences rarely see. 'This is a fun reality show with real personalities, real stories, and a lot of unexpected moments,' said David S. Zucker. 'Between the bar scene and the tattoo shop upstairs, there's always something happening — laughter, drama, and incredible stories behind every tattoo.' The series features Chris Torres, a world-famous tattoo artist and the owner and head of tattoo operations at DRINK. Torres and his team of artists will work with clients from all walks of life, each bringing personal stories and inspiration for their tattoos.
Filming for the pilot episode is scheduled to begin March 11 in New York City and will feature a variety of colorful personalities, nightlife regulars, and tattoo clients, offering viewers an inside look at the unique environment created when high-end mixology and body art meet. The partnership between Zucker and BOLEX Studios represents a significant development in reality programming, moving beyond traditional formats to explore niche cultural intersections. For more information about BOLEX Studios and their projects, visit https://www.bolexstudios.com.
The series' importance lies in its authentic portrayal of two creative industries that have grown increasingly mainstream, providing insight into the personal narratives and professional dynamics that drive contemporary urban culture. By documenting the daily operations and human interactions within these spaces, DRINK highlights how specialized crafts like mixology and tattoo artistry have evolved from subcultural niches to influential components of modern lifestyle and entertainment. This focus on genuine storytelling and cultural convergence reflects a broader shift in reality television toward more substantive content that examines the intersections of art, business, and personal expression in urban settings.
