The Perecman Firm has been named the Official Personal Injury Law Firm Partner of New York City FC, reinforcing its dedication to community engagement and support. This partnership, which began in May 2025, features The Perecman Firm's branding at New York City FC home matches and across the Club's media content, enhancing visibility among fans locally and globally. Ara Sarajian, Vice President of Partnership Development at New York City FC, highlighted the alignment of values between the Club and The Perecman Firm, emphasizing their mutual commitment to representing New Yorkers. New York City FC, a Major League Soccer team, is celebrated for embodying New York pride and uniting fans across the boroughs.
The Perecman Firm views this collaboration as a platform to further its mission of advocating for injured individuals while contributing to the community. A spokesperson for the firm noted the parallels between the Club's determination on the field and the firm's advocacy in the courtroom, both standing with New Yorkers through challenges. This partnership not only strengthens The Perecman Firm's connection to the local sports community but also reflects its longstanding commitment to justice and support for New York City residents, beyond legal representation. The partnership enhances the firm's visibility through branding at matches and media content, reaching a broad audience of soccer fans.
The importance of this announcement lies in its demonstration of how professional service firms can leverage sports partnerships to amplify their community engagement and brand messaging. By aligning with New York City FC, The Perecman Firm taps into the Club's passionate fan base and its reputation for representing New York pride, potentially increasing awareness of its legal services among diverse demographics. This move reflects a strategic approach to marketing that goes beyond traditional advertising, embedding the firm within the cultural fabric of the city through sports. It underscores the growing trend of law firms seeking partnerships with sports teams to build trust and relevance in local communities.
The implications of this partnership extend to both parties, with New York City FC gaining a partner that shares its commitment to New Yorkers, while The Perecman Firm benefits from enhanced brand exposure and community integration. This collaboration may set a precedent for similar alliances between legal firms and sports organizations, highlighting the value of shared values in partnership development. For more information on New York City FC, visit https://www.nycfc.com. The partnership's focus on community support aligns with broader efforts to foster positive social impact through sports sponsorships.
